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Maxfactor, make up of make-up artists
Hollywood-volume
Lashes
Create Hollywood Volume lashes with our Iconic mascara. Find the False lash Effect for you.
The Ultimate
Starlet look
Transform your look with full volume lashes, beautiful skin and bold lips.
Miracle Match
Foundation
Your perfect shade & flawless, nourished skin*

*nourished with hydration
The Voluptuous
False Lash Effect
LIFTED LASHES, 5X MORE VOLUME
THE PERFECT RED
4 REDS, 1 PERFECT MATCH FOR YOU
The Icon
Look
False Lash Effect Mascara
Dark Velvety
Lashes
Velvet Volume False Lash Effect Mascara
SOPHISTICATED EYES
THE MASTERPIECE GLAMOUR COLLECTION
 
SHOWSTOPPER
FEATURING
MASTERPIECE TRANSFORM
HIGH IMPACT VOLUMISING MASCARA
EFFORTLESSLY CHIC
A DECADE INSPIRED LOOK CREATED FOR  GWYNETH BY OUR INTERNATIONAL MAKE-UP ARTISTS
STARLET
SKIN LUMINIZER FOUNDATION AND EYE LUMINIZER BRIGHTENER
STRIKING EYES
MASTERPIECE GLAMOUR EXTENSIONS 3-IN-1 MASCARA
BOLD
ATTITUDE
A DECADE INSPIRED LOOK CREATED FOR  GWYNETH BY OUR INTERNATIONAL MAKE-UP ARTISTS
CLASSIC
ELEGANCE
A DECADE INSPIRED LOOK CREATED FOR  GWYNETH BY OUR INTERNATIONAL MAKE-UP ARTISTS
IRRESISTIBLE
ALLURE
A DECADE INSPIRED LOOK CREATED FOR  GWYNETH BY OUR INTERNATIONAL MAKE-UP ARTISTS
SULTRY SMOKY
EYES
A DECADE INSPIRED LOOK CREATED FOR  GWYNETH BY OUR INTERNATIONAL MAKE-UP ARTISTS
THE VOLUPTUOUS FALSE LASH EFFECT
Lifted lashes, 5x more volume
All-day luscious lips
Lipfinity Long Lasting Lipstick.
The Marilyn Monroe Lipstick Collection
4 REDS, 1 PERFECT MATCH FOR YOU
SOPHISTICATED EYES
THE MASTERPIECE GLAMOUR COLLECTION
SUBLIME COLOUR
CREME PUFF BLUSH
COLOUR CONFIDENCE
COLOUR INTENSIFYING BALM
EXCESS
EXQUISITE SHIMMER FROM DUSK TILL DAWN
FEMME FATALE
GEL SHINE LACQUER
YOUR SKIN, YOUR SHADE
NEW SHADES, SAME SUBLIME FINISHES
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WHAT ARE YOU LOOKING FOR?
YOU ARE
POSSIBILITY
WE COACH
YOU CREATE
LET'S INSPIRE YOU
EXTRAVAGANT SIREN
Get The Look
EXTRAVAGANT SIREN
VIEW TUTORIAL

View all the tutorials
  THE MAKE-UP OF MAKE-UP ARTISTS
I'M ADDICTED TO MAKE-UP; I'M AN ABSOLUTE MAKE-UP JUNKIE! THAT'S ULTIMATELY WHAT DRIVES ME. I ADORE IT.”
Pat McGrath, GLOBAL CREATIVE DIRECTOR

 

The Marilyn Monroe ™ lipstick collection

Be more daring.
4 reds inspired by the ultimate icon, including one made-for-you shade. Finally, find the red that's right for you.

View Product   

I say make-up rule are often there to be broken. Experiment and see what suits your look and mood

Pat McGrath, Max Factor Global Creative Director
 

The dark apprentice look tutorial
view tutorial
 

CREATE THE DROID LOOK
view tutorial
 

GET THE LOOK

The Voluptuous False Lash Effect
view tutorial
you are not born glamorous glamour is created
Maxfactor

you are not born
glamorous

glamour is created
Maxfactor Signature
the max factor story