THE FATHER OF MAKE-UP
MR MAX FACTOR
In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up artist,READ THE FULL STORY
DID YOU KNOW
Mr Max Factor coined the phrase 'make-up' and created the first commercially available foundation.
YOU ARE NOT BORN GLAMOUROUS
GLAMOUR IS CREATED
In the 20th century, Mr Max Factor transformed starlets into Hollywood icons. In the 21st century, his iconic glamour statements have been given a modern twist by Pat McGrath, Max Factor's Global Creative Director.