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Maxfactor, make up of make-up artists

heritage

heritage introduction

THE FATHER OF MAKE-UP

MR MAX FACTOR

In Hollywood's Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up artist,

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DID YOU KNOW

Mr Max Factor coined the phrase 'make-up' and created the first commercially available foundation.


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ICONIC GLAMOUR WITH A MODERN TWIST

YOU ARE NOT BORN GLAMOUROUS

GLAMOUR IS CREATED

In the 20th century, Mr Max Factor transformed starlets into Hollywood icons. In the 21st century, his iconic glamour statements have been given a modern twist by Pat McGrath, Max Factor's Global Creative Director.