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max factor > products > eyes > mascara > false lash effect mascara

False Lash Effect Mascara

Looking for a false-lash look without the fuss? Our special formula doubles your volume* from root to tip for false-lash impact.
*thickness volume, appearance vs bare lashes

product details

False Lash Effect's biggest brush ever doubles lash size appearance vs. bare lashes.

  • Patented Liquid Lash™ formula coats lashes from root to tip.
  • No flaking or smudging gives lovely lash confidence.
  • Ophthalmologically tested.
choose from 3 Shades
suitable for
Length
Plumping
Smudge resistant
Thickening
Volume
Dramatic
Natural
Day-time
Day-to-night
Dramatic
Iconic look
Natural
Liquid
Top tips for how to apply
  • 1

    Use an eyelash curler before applying mascara to shape your lashes and open up your eye area.
  • 2

    Look down into a mirror and work the mascara wand from side-to-side, root to tip.
  • 3

    Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look.
  • 4

    Wait until tacky before applying a second coat to your upper lashes.
 Iconic_PHIS_FLE
False Lash Effect Mascara
The First for False Effect Lashes
max-factor-signature

Max Factor's False Lash Effect Mascara was the first mascara to give a false lash impact without the fuss of glue and stick-ons. No wonder it's Max Factor's best selling product.


MORE ABOUT OUR HERITAGE
OTHER MASCARAS
The ultimate combination for excessive jet black volumised lashes. Extreme impact all day
2 Shades
A 3 in 1 mascara for volumised, lengthened, clump free lashes.
1 Shade
Immediately transforms lashes for an instant wow effect
2 Shades

Ingredients

Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Cera Carnauba, Alcohol Denat., Triethanolamine, Synthetic Wax, Polyvinyl Alcohol, Lecithin, Propylene Carbonate, Polyethylene, Tocopherol, Panthenol, Ascorbyl Palmitate, Glycine Soja Oil, Glycerin, Nylon-6, Xanthan Gum, Methylcellulose, Simethicone, Sodium Laureth-12 Sulfate, Oleic Acid, Glyceryl Oleate, Silica, Tetrasodium EDTA, Disodium EDTA, EDTA, Phosphoric Acid, Potassium Sorbate, Phenoxyethanol, Benzyl Alcohol,Ethylparaben, Methylparaben, Propylparaben, [+/- CI 77499, CI 77007, CI 77491, CI 77492, CI 77266]

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