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Maxfactor, make up of make-up artists

the make-up artists

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Pat McGrath


The woman behind the artistry

Over the last decade, Pat McGrath hasn’t just reinvented make up – she’s created fearless bold beauty by giving a modern take on punk and street looks Whether it’s the eyes or the lips she has the ability to take all parts of the face and make it a statement. The relentless creator of new trends like coloured lashes, three dimensional beauty, thick eyebrows and matt skin; Pat McGrath is arguably the beauty industry’s arbiter of future direction.

For Pat, the face is a place for experimentation. Her editorial work continually breaks new ground, and she regularly collaborates with iconic photographer Steven Meisel on major fashion campaigns for Prada, Balenciaga, Calvin Klein, Valentino, Versace and more. Pat has also worked with world-renowned photographers Helmut Newton, Irving Penn and Paolo Roversi.

Since 2004, Pat has been Max Factor’s Global Creative Design Director, contributing to the design and direction of colour trend collections as well as the development of products and technologies.

How it all began

Born in Northampton, UK, Pat grew up in a family where fashion was almost an obsession. During the 90s, she created make-up concepts for Prada & Miu Miu shows. Now she creates the catwalk make-up for over 50 shows a year and many prestigious designers, including Gucci, Christian Dior, Prada, Mui Mui, Louis Vuitton and Stella McCartney. Some of her most memorable work has been for Hussein Chalayan, where her ‘engineered faces’ transmuted beauty into an art form.

Her intuition, lightness of touch and vibrancy are legendary, and her ideas anything but every day. With her unique experience, talent and insight, Pat McGrath is poised to help Max Factor reinvent glamour, so that women everywhere can discover their own unique glamour statement.

Tutorials & tips by Pat McGrath


Pat McGrath

Pat Mcgrath's
Five must haves

1. Miracle touch creamy blush
2. Flipstick lipstick
3. Colour Correcting Cream
4. False lash effect mascara or Clump Defy
5. Double cream shadow stick

All the volume, none of the clumps.Refuse to compromise.
2 Shades
Flawless coverage that cares for skin
6 Shades
PRODUCT promo-False Lash Effect Mascara
Doubles your volume* for the drama of false lashes without the fuss
3 Shades
PRODUCT promo-Miracle Touch Creamy Blush
A hint of blush for a radiant glow
5 Shades
There are two aspects to a glamorous look – one is great cosmetics, the other is how to apply them. Make sure you always start with a flawless base – it’s an absolute must for a truly glamorous look. The important thing is to practice, practice, practice. And then experiment!
Pat McGrath

up close
& personal
  1. What makes ‘modern glamour’ different to classic glamour looks?
    It’s not about a particular eyebrow shape or a red lip. Nowadays everyone can have a front row seat at the most glamorous occasions – fashion shows, parties and red carpet events. It’s simply a question of identifying the glamour looks you like and making them work for you.
  2. How does a woman achieve this?
    You have to find the look that works for you – it’s about ‘your’ glamour – which relies on knowing what suits you. This gives you the confidence to face the world; you gain a certain poise and feeling of empowerment.
  3. Are women born glamorous or can it be learned?
    Some people naturally have a personality or poise that is glamorous. However, for most of us it is learned – how you stand, how you walk, down to the clothes you wear and your make-up and hair. Each woman has many glamorous looks, for different occasions and different moods.
  4. When did you first become aware of the notion of glamour?
    When I was a kidmy mother and I would sit and watch old Hollywood films featuring beautiful women – Ava Gardner, Marlene Dietrich and Jean Harlow. I was fascinated by the clothes, the hair, the make-up. They represented a dream world.
  5. What is the key ingredient for glamour?
    Flawlessness is the key to looking glamorous – a perfect base for your make-up, then accentuating your best assets through clever make-up artistry: how you arch a brow, elongate an eye, accentuate a lip.