The woman behind the artistry
Over the last decade, Pat McGrath hasn’t just reinvented make up – she’s created fearless bold beauty by giving a modern take on punk and street looks Whether it’s the eyes or the lips she has the ability to take all parts of the face and make it a statement. The relentless creator of new trends like coloured lashes, three dimensional beauty, thick eyebrows and matt skin; Pat McGrath is arguably the beauty industry’s arbiter of future direction.
For Pat, the face is a place for experimentation. Her editorial work continually breaks new ground, and she regularly collaborates with iconic photographer Steven Meisel on major fashion campaigns for Prada, Balenciaga, Calvin Klein, Valentino, Versace and more. Pat has also worked with world-renowned photographers Helmut Newton, Irving Penn and Paolo Roversi.
Since 2004, Pat has been Max Factor’s Global Creative Design Director, contributing to the design and direction of colour trend collections as well as the development of products and technologies.
Born in Northampton, UK, Pat grew up in a family where fashion was almost an obsession. During the 90s, she created make-up concepts for Prada & Miu Miu shows. Now she creates the catwalk make-up for over 50 shows a year and many prestigious designers, including Gucci, Christian Dior, Prada, Mui Mui, Louis Vuitton and Stella McCartney. Some of her most memorable work has been for Hussein Chalayan, where her ‘engineered faces’ transmuted beauty into an art form.
Her intuition, lightness of touch and vibrancy are legendary, and her ideas anything but every day. With her unique experience, talent and insight, Pat McGrath is poised to help Max Factor reinvent glamour, so that women everywhere can discover their own unique glamour statement.Tutorials & tips by Pat McGrath
1. Miracle touch creamy blush
2. Flipstick lipstick
3. Colour Correcting Cream
4. False lash effect mascara or Clump Defy
5. Double cream shadow stick